2025 Deep Dive Analysis
Gross Transaction Volume (Global)
Consistent, high-volume streamers
Annual Revenue (Total Addressable)
The total addressable market is huge, but the 'Real' market is highly concentrated among active payers.
Total Indie Artists
Global Pool
Actively Releasing
~16% of Total
Willing to Pay for Promo
~20% of Active
Paying for Live Reviews
The Active Market
Why the drop off? Most indie artists are hobbyists. The 150k segment represents "Career-Minded" artists who view $10-$50 as a marketing expense, not a donation.
Key Stat: Repeat customers drive 80% of volume.
This is a cash-flow heavy micro-industry. Here is the math for a single successful node (Creator).
How a single creator drives significant GTV (Gross Transaction Value).
Range:
25-100
As payment friction drops and tools improve, the market expands beyond the US. Artists in LATAM, Europe, and Asia are already using USD-based reviews for global exposure.Projection: $250M+ GTV by 2027.